The Fresh Produce team and I had the opportunity to work on BHSU's new brand identity. Having used the same logo since 1960, Black Hills State University was ready to develop a new, simple, and distinctive identity to meet the needs of the digital marketplace while strengthening their brand throughout the region.
Independent research and conversations with faculty, staff, and students informed what makes BHSU a special place to study and grow. Early in the process, we explored some of the most common themes from heritage and growth to nature and adventure.
Through committee and campus-wide feedback, we learned how important it was to honor BHSU history while acknowledging the role Spearfish plays in creating "a whole life" for the people who call BH home.
Designer: Tom Bates; Writer: Kyle Jameson; Account Executive: Heidi Marsh