Savvy is a different spin on education. The challenge was to tackle a social issue and create a website and app to go along with it. We chose to highlight the importance of higher education. After researching the target audience, we highlighted the facts and impacts of NOT going to college and packaged that message in a way that will reach sixteen to eighteen-year-old kids in an engaging and entertaining way.
Art Director: Young Ae Kim; In collaboration with Su Han
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